The Role of Human Resource Management towards Employees Retention during Covid-19 Pandemic: A Study Based on Bangladesh

Background: The COVID-19 pandemic has significantly impacted organizations worldwide, affecting employee retention. Human Resource Management (HRM) plays a crucial role in addressing these challenges by implementing strategies to enhance employee satisfaction and retention. Objective: This study aims to examine HRM's role in mitigating the pandemic's adverse effects on employee retention in Bangladesh. Specifically, it investigates the motivational principles influencing retention levels and the strategies HR managers can employ to maximize employee satisfaction. Method: A quantitative approach was utilized, with 100 respondents selected through non-probability sampling. Original data was collected using a survey questionnaire distributed via Google Forms. Data analysis involved descriptive, reliability, correlation, and regression analyses using SPSS and Microsoft Excel. Result: The study found that HR managers should focus on workplace guidelines (68%), access to pandemic information (73%), financial benefits (65%), healthcare (70%), and communication (75%) to maximize employee satisfaction. The analysis revealed significant correlations between these factors and employee retention, with percentage findings indicating the extent of their impact. Conclusion: HRM plays a vital role in enhancing employee retention during the COVID-19 pandemic. By prioritizing employee satisfaction through effective strategies, organizations can mitigate the adverse effects of the pandemic and ensure long-term employee retention and organizational success.