Abstract: Cyber security has a special role in protecting data across all industries. It is now more difficult to protect data from hackers. The tourism industry faces numerous cyber security challenges due to its reliance on digital technologies and handling of sensitive customer data. Multiple weaknesses are presented by the sector's intricate ecosystem, which includes several shareholders and massive volumes of confidential client data. Travellers and tourism companies are at serious danger from cyber threats like ransomware attacks, online fraud, data leaks and cyber-attacks on reservation systems. These risks may lead to economic damage, harm to one's reputation credibility, violation with standards, and diminished customer faith. To reduce these risks, tourism enterprises must emphasize effective cyber security measures. This includes installing network security systems, data protection, and security monitoring systems to protect private data and prevent illegal access. Employee training and awareness programs are also essential in identifying and preventing cyber threats. Regular security audits and vulnerability assessments can help recognize flaws and ensure compliance with industry standards. In addition, industry cooperation and data sharing are crucial for thwarting and combating cyber threats. Businesses in the tourism industry can improve their digital security posture by sharing threat intelligence, proven techniques, and knowledge gained. Tourism organizations can preserve trust, protect consumer data, and guarantee a safe travel experience by putting cyber security first and taking a proactive approach.